THE FUTURE OF SODA IS NOW
Client: poppi
Role: Senior Copywriter
Senior Copywriter: Will Stallmeyer
Senior Art Director: Joe Ferraro
CD/Designer: Kyle Lynah
GCD: Heather McTavish
Executive Producer: Kara Bello
Director: Agostina Galvez
Editor: Sam Puglise-Kipley
Asst. Editor/VO: Cailin Curry
NEXT PROJECT
For Super Bowl 2024, we teamed up with poppi to create the brand’s first-ever national commercial, and, introduce it to the world as the face of a brand new era for soda. One with low sugar, no artificial ingredients, and probiotics.
We were truly #blessed by the soda gods, because our spot ended up becoming the most-watched spot of the day, reaching 29.1 million households across America.
With straight-forward messaging and a bold aesthetic, we proved we didn’t need big celebrity talent or an established name in the game to show that poppi was a player in the soda category that couldn’t be ignored.