SHAKYRA MOORE

COPYWRITER

SODA THOUGHTS


Client: poppi
Role: Senior Copywriter
Senior Art Director: Lena Laque-Almond
CD/Designer: Kyle Lynah
GCD: Nari Kim
Executive Producer: Celia Williams
Director: Dave Meyers
Editor: Eddie Ringer
Color: Dante Pasquinelli

NEXT PROJECT


Choosing whether or not to have a soda can be a loaded decision. That’s why for our second campaign with poppi, we decided to help encourage soda drinkers everyone stop overthinking it.

We debuted our :60 spot at the #1 moment for thinking about soda—Super Bowl LIX. And it worked, since our spot ended up being the Most Impactful Ad during the big game, earning the #1 spot in Buzz, Ad Awareness, and Consideration (YouGov).


We dive into familiar soda moments, seeing everyday people stuck in their own moment of analysis paralysis. 

That is, until Alix Earle, Jake Shane, and Rob Rausch from Love Island USA help them break free from their indecision with poppi—the soda that gives you the freedom to not think twice about having a soda.

From a movie theater, to a girl’s night, to a diner, a drive-through, a convenience store, and a pool party, we also created standalone :30s for common moments of soda indecision.