SIGUE
Client: Planned Parenthood
Role: Senior Copywriter
Senior Copywriter: Natalia Cade
ACD: Stefanie Gomez
GCD: Heather McTavish
Director: Bianca Poletti
NEXT PROJECT
In Planned Parenthood’s first-ever Spanish language brand campaign, we celebrate the individual stories of Latines in this country. Not just their past, but who they are and who they want to become.
Enter “Sigue”—a message that both encourages Latines to continue on their own journey, and invites them to come into Planned Parenthood for tools and care.