MY BLACK IS BEAUTIFUL
Client: P&G
Role: Senior Copywriter
Senior Art Director: Lena Laque-Almond
Jr. Art Director: Crystal Anokam
Jr. Copywriter: Alicia Araujo
GCD: Nari Kim
Producer: Kara Bello
Director: Sammy Rawal
NEXT PROJECT
My Black Is Beautiful believes that modern Black women unapologetically exist as multi-dimensional beings. To launch the haircare brand’s updated product line, we hero the multitudes of Black women, putting their hair and their dynamic personal narrative front and center.