EGG$$$$$
Client: MGA Entertainment
Role: Senior Copywriter
ACD: Stefanie Gomez
CD/Senior Art Director: Claire Manganiello
Senior Designer: Sarah May
Executive Producer: Celia Williams
Director: Daniel Iglesias Jr.
Editor: Eddie Ringer
Color: Kath Raisch
Music: Barking Owl
Eggflation is dominating the news, so we saw the perfect opportunity to convince adults to spend their hard-earned $$$ on what kids really want this spring. Not boring eggs to paint or dye, but toys from MGA instead.
After all, if you’re going to drop $7+ either way, why not get something more for that cash?
In a follow-up to last year’s Diss-mas holiday campaign featuring The Rizzler, the track delivers punchy lyrics told from the POV of girls everywhere. Except this time, gift cards aren’t the enemy. Eggs are.