SHAKYRA MOORE

COPYWRITER

DEFY LOGIC


Client: Logitech
Role: Senior Copywriter
Senior Copywriter: Will Stallmeyer
Senior Art Director: Joe Ferraro
ACD: Stefanie Gomez
CD: Kyle Lynah
GCD: Heather McTavish
Design: Sarah May, Mel Hayes
Producers: Ken Kitch, Julie Vosburgh 
Director: We Are From LA
Photographer: Joshua Kissi

NEXT PROJECT


Logitech collaborated with Virtue to elevate their existing Defy Logic platform targeting creator communities, celebrating those challenging norms and rewriting the logic of tomorrow. 

Seven diverse "Logicians" were featured, including Lizzo, Bretman Rock, and Elsa Majimbo, showcasing how they use Logitech tools to thrive in their endeavors and connect with their communities.



Through photography and video content, we highlighted these individuals' successes on their own terms, while also evolving Logitech's visual elements, including a custom typeface inspired by M.C. Escher's artistry, to reflect a forward-thinking perspective.