SHAKYRA MOORE

COPYWRITER

ENJOY THE AIR


Client: Delta
Role: Senior Copywriter
Senior Art Director: Lena Laque-Almond
CD: Kyle Lynah
ECD: Heather McTavish 
Designer: Daniel Hong
Executive Producer: Ken Kitch 
Producer: Kara Bello
Photographer: Rosie Matheson

NEXT PROJECT


We created a new brand platform for Delta’s premium cabin products that invites passengers to reframe how they think about travel. Because in a Delta Premium cabin, the flight is something to savor, not sit through.

For the platform’s launch, we debuted a holiday campaign that encouraged shoppers to upgrade their own travel or to give the gift of elevated travel to loved ones.

Our Enjoy The Air creative resulted in 4.4x higher engagement on the Delta homepage and Delta’s most successful Cyber Monday launch to date. 20M+ SkyMiles Members led to a +10% increase in Cyber Monday revenue compared YoY.