FLEX THAT
Client: Beats by Dre
Role: Copywriter
Senior Art Director: Alicia Bee
ACD: Mauricio Santos Miranda
ECD: Genie Gurnani
Director: Rohan Blair-Mangat
Photographer: Micaiah Carter
NEXT PROJECT
To launch the new Beats Flex headphone, we created a campaign encouraging Black youth to “flex” all that they are.
Amplifying this generation’s most defiant voices like tennis phenom Naomi Osaka, rappers Flo Milli and Cordae, and Shanghai’s favorite ballroom dancer Shirley Milan, these films set out to show how they can always stay true to their being with a product that always stays true to form.