THE OBVIOUS CHOICE
Client: Barefoot Wine
Role: ACD, Copy
CD: Kyle Lynah
Senior Designer: Sarah May
Senior Producer: Kara Bello
Director: Keith McCarthy
Editor: Paul Del Gesso
Color: Beatrice Tremblay
When you’re a wine that’s easy to find, easy to drink, and even easier to love, the choice doesn’t require overthinking. It’s already clear.
Enter, The Obvious Choice: a campaign that reframes Barefoot’s accessibility, range, and mass appeal as America’s most popular wine as its greatest strength in an overcomplicated wine category.
We created an awareness campaign that uses dry, observational humor to show that while life gives people plenty of things to overcomplicate, choosing Barefoot doesn’t have to be one of them.